Fast and friendly service with a free no obligation quote
Get cash for your gold, silver, diamonds, platinum and more...



3 steps to sell
My Price Promise to you

“I will beat any genuine quotation you obtain from one of our competitors. If some of your items are re-saleable I can offer you more than the scrap buyers.”
Peter Middleton
Director at Gold Reserves

Thousands of happy customers
Selling FAQ
What are you paying for 9ct gold today?
If you use our chatbox during online hours (8am–4pm, Monday to Friday), we’ll be happy to provide you with the current price of any precious metal. We can give you an estimated value online to give you an idea, but a final offer requires us to verify your items in person—either in-store or through our secure postal packs, available on our website.
What metals do you buy?
We buy in Gold, Silver, Platinum, and Palladium. There is no minimum or maximum amount that we take. Our prices fluctuate in accordance with daily market rates and industry trends, ensuring fair and accurate pricing. If you are looking to sell with us, you can visit any of our three shops located in Swansea, Llanelli, and Cardiff, or through our secure postal packs, available on our website.
Do you buy diamonds?
We do buy diamonds of any shape, size, or quality! However to value diamonds we need to see the stone in person, either in one of our stores located in Swansea, Cardiff, Llanelli, or through our secure postal packs, available on our website.
What Identification do I need to sell?
If you are looking to sell in our shops, you would need a valid form of identification that includes either a photo or an address, e.g. driving licence, a passport, a bus pass, utility bill. Alternatively, you can sell to us via post. Please refer to our ‘sell gold by post’ page for further information.
How does your price promise work?
Our price promise guarantees that we will not only match, but beat any genuine, same-day written quote from a local competitor
How do you test my jewellery?
We use non-invasive testing methods that ensure your jewellery is not damaged during the quote process, this includes state of the art X-ray technology and diamond/gemstone testers that can accurately identify metal content and gemstones without leaving any marks or signs of testing on your item.
What happens to my jewellery after I sell?
Some items are sent for professional refurbishment and resold, while others are recycled back into bullion
Get cash for your jewellery
With very competitive prices and trusted services we have become the favourite place to sell gold in the South Wales, with stores in Swansea, Cardiff and Llanelli. Simply bring your items into one of our stores for a no obligation quote. If you're happy with the price you have the option of an instant cash payment or bank transfer.
How you get the best gold prices at Gold Reserves
When performing a valuation on items such as a gold watch or un-hallmarked jewellery, many gold buyers scratch the object or apply an acid test that can create a permanent mark. We don't agree with these techniques, as there are unfair for the customer, not 100% accurate and subjective. Since 2013 Gold Reserves is the only gold buying specialist that has invested in X-Ray Fluorescence (XRF) technology, that makes it possible for us to undertake a non-destructive valuation test on your jewellery to ascertain the precise purity of the gold. Gold Reserves has built it's reputation based on "word of mouth referrals" and by consistently offering the very best prices. Don't accept less, sell your gold for the best price at Gold Reserves.
We buy gold UK wide and local | scrap gold, jewellery, coins & bullion
With hundreds of genuine customer testimonials, we have developed a reputation for being the No 1 place to sell gold. Clientele enthuse about enjoying the greatest cash for gold prices when selling gold, jewellery and diamonds to us. A good way to guarantee the best price, is to call into one of our stores across South Wales and we’ll be ready to offer you with an instantaneous valuation based on carat and weight. However remember, if your item is collectable or resalable we can easily offer you even more.
Ready to sell jewellery at Gold Reserves?
With over 100 years of combined experience in jewellery industry, Gold Reserves are leading industry experts in precious metals appraisal and analysis. The process is quick, easy, convenient with a 100% satisfaction guarantee. Pop into one of our stores across South Wales for a fast and friendly quotation.
Gold Reserves Adheres to the Trading Standards Gold Standard
