About us

Here we will tell you a little about our business, our philosophy and achievements

Gold Reserves Jewellers has been a proud family business since 1992, built on over 100 years of collective experience. From day one, our mission has been to set the Gold Standard for honesty, fairness, and genuine value in the jewellery industry. We reject outdated practices of inflated pricing and high-pressure sales, choosing instead to build our reputation on trust, sincerity, and long-term relationships. This philosophy has earned us the title of UK’s highest-rated goldsmith on Trustpilot, a reputation we owe to the loyalty of our customers and the dedication of our team.

Many of our customers have become lifelong friends, and much of our business comes through personal recommendations between family and friends. We have also expanded our collections to meet changing tastes, offering everything from timeless vintage pieces to contemporary silver and Celtic designs, while always upholding our promise of fair value.

We are equally proud of the positive impact our work has on the environment. By recycling over 175kg of gold in just one year, we have helped prevent the extraction of nearly 200,000 tonnes of ore, a process that causes huge strain on the planet. Instead of relying on newly mined material, over half of the jewellery we sell has been reborn through recycling, allowing us to provide beautiful pieces with a much smaller environmental footprint. With the expansion of our postal service, we are on track to increase that benefit even further and save over 250,000 tonnes of ore from extraction in the coming years.

At Gold Reserves, we believe in doing right by our customers, our community, and the planet. Whether you are buying, selling, or simply exploring your options, you can expect a warm welcome, genuine advice, and a commitment to both value and sustainability.

Peter Middleton
CEO at Goldreserves