Backstage at our Photo Shoot…

Here at Gold Reserve Jewellers, we are working on a big campaign launching late this summer… and we wanted to give you a sneaky peak at the backstage action!


One of our brilliant customers, Deanne Jones from Cardiff has given us a brilliant testimonial on how she sold a lot of unwanted jewellery – gold, broken bits and bobs and ‘scraps’ that she had lying around the house! Deanne wanted to share her story, so we met up with her at The Celtic Manor in Newport, on a gloriously sunny afternoon this week, to find out all about her experience in the Cardiff Indoor Market store earlier this year!

All will be revealed soon when we launch the brand new campaign featuring Deanne! In the mean time – here’s some shots for you to have a look at until our new campaign launches.

Thought about selling your unwanted jewellery? 
Why not pop in today and see our specialised sales advisors in the Swansea, Cardiff or Llanelli store? You might have a tiny amount of jewellery to get rid of or a lot! It really doesn’t matter. Even the tiniest amount of jewellery could be worth MUCH more than you think!
Simply pop in to one of our stores, bring some ID with you (drivers licence or utility bill etc) and find out in minutes how much you could be walking away with!
Its simple… if you don’t want it anymore, simply sell it!

The Big Gold Rush Roadshow

Gold Reserve Jewellers are giving YOU the chance to make some extra cash in your lunch hour while THEY donate to charity!

We’ve teamed up with 96.4FM The Wave and 1170 MW Swansea Sound to promote Wales favourite gold buyers all in the name of charity!
Between 11am and 1pm the team will be visiting

Tesco Fforestfach on Friday 27th

Then on Saturday 28th March – Gold Reserves (inside Swansea Market) all day there’ll be cupcakes, giveaways including Ospreys match day tickets, and lots more – as well as the profits taken going straight to Cash for Kids.

Simply bring us any unwanted jewellery – gold, silver or diamonds with you either day and we’ll be there to buy it from you.
Plus your helping charity as the profits made off your jewellery will be going straight to charity: The Cash for Kids Appeal in conjunction with Swansea Sound and The Wave radio station!

You really can make extra money in your lunch hour – while giving back to charity!

Lots of customers just don’t realize how much they could be getting for their unwanted items – the smallest amount could be worth much more than you think!

Peter Middleton owner of Gold Reserve Jewellers said of the ‘roadshow’:

“I am really looking forward to meeting a whole new group of people who might never have thought of selling their jewellery before! Summer is coming and we all need a little extra cash for what ever reason, so it’s very simple – bring in any unwanted jewellery to us and we’ll give you cash there on the spot!

Plus 10% of the profits we make as a company, goes straight to charity!”

The Gold Reserves team will be at Tesco Fforestfach Friday 27th between 11am and 1pm and also in store all day Saturday 28th inside Swansea Market!

Twitter – @goldreserves

Facebook – Gold Reserves UK

Instagram – Gold_Reserves_UK

———— ends ————-

For more information, press comment, interviews with Peter Middleton or more information please contact Robyn on 01792 415 610 or email

Mother’s Day Fun Day!

Join us THIS Saturday 14th March…


This weekend, it’s time to spoil our mums, or be spoiled by our children, and we want YOU to celebrate with US in store!

All day this Saturday 14th March, we are celebrating Mother’s Day Weekend (Mothers Day Sunday 15th March) all day in store!
Come and see us in our Swansea Market store, Llanelli Precinct store and Cardiff Indoor Market store for amazing deals, offers and sweet treats ALL day!

We are giving every single customer 10% OFF EVERYTHING IN STORE across our collections – The New Silver Collection, New Gold Collection, Vintage Collection and our designer ranges ‘Lily Charmed’ and ‘Fiorelli jewellery’ range!
AND we’ve got FREE Mother’s Day cupcakes to give away ALL day in store too – so pop along and see us and enjoy a cake on us! Thanks to Candyfloss Cakes for supplying these for us for all three stores in South Wales! Visit their website

PLUS – If you pick up our VIP Loyalty Card, you can receive an EXTRA 10% off your purchase for SATURDAY ONLY! Find out more about out VIP Loyalty card here –

Whats happening Saturday 14th March: 

  • 10 % off ALL our retail jewellery range all day from 9am – 5pm
  • Extra 10% off if you pick up or use your VIP loyalty card in store on the day! (getting you a whopping 20% off!)
  • FREE Mothers Day cupcakes for you all all day from 9am – 5pm

Where to find us: 
Swansea Store
35 Swansea Market
t: 01792 459159

Cardiff Store
103-109 Cardiff Central Market
CF10 1AU
t: 02920 236479

Llanelli Store 
4 Stepney Precinct
SA15 1YN
t: 01554 750050

How to get in touch: 
Twitter @goldreserves
Facebook – Gold Reserves UK
Instagram – Gold_Reserves_UK

Our Spring Time Giveaway….

Pots Of Gold For The Freya Bevan Fund

From Ospreys players and coaches supporting the fund to Katherine Jenkins wearing the Freya Bevan ‘bracelet’ at one of her recent gigs in England, it seems Freya has captured the heart of South Wales. 

And now, local Swansea business, ‘Gold Reserves Jewellers’ are the latest to support and help the Freya Bevan Fund. 

MD and owner of Gold Reserves Jewellers that has 3 stores in South Wales, Peter Middleton, wanted to help and support the fund to try and raise as much money for this little girl as possible. 

Freya Bevan from Neath was diagnosed with a P.N.E.T Brain Tumour in May of last year. She has gone through two life-threatening operations and had countless cycles of Chemotherapy.

Even though she is so young Freya has fought her illness with tremendous courage and despite at times, being in horrendous pain she continues to amaze those around her with her determination. 

In the last few days its been released that children’s charity ‘Kids N cancer’ confirmed Freya had been approved treatment by Dr Chang in Oklahoma, America.<span “font-size:10.0pt;mso-bidi-font-size:18.0pt;font-family:times;=”” mso-bidi-font-family:times”=””> Obviously, this is not free so Peter Middleton Of Gold Reserves has pledged his support through his hugely successful ‘Gold Buying’ business that he runs alongside the jewellery store in Swansea. 

Peter Middleton says of the fundraising activity: 
“Any customer can now come into the Swansea store to sell their unwanted gold on behalf of the Freya Bevan fund. Customers simply need to make it clear that it’s for the Freya Bevan Fund and all the money of that is given for their jewellery will go directly to the fund to raise as much money as possible. It’s the least we can do to help this beautiful little girl get the right treatment and help she needs. Having a young family myself, it’s something I feel very strongly about and want to do as much as I can to help.”

The store also has collection buckets that are filling fast – with Peter Middleton personally match funding the total raised in the buckets for the fund. 

“You can make a difference to the Freya Bevan Fund by clearing out your old jewellery, selling it at Gold Reserves, with the money going straight to the fund.”

This week has already seen a surge in customers selling their unwanted gold and silver to help the cause… 

If you’d like to donate to the Freya Bevan Fund via Gold Reserves by selling your jewellery then please pop into the Swansea Market store and ask for more details. 

You can find out more about Gold Reserves by visiting<span “font-size:10.0pt;=”” font-family:”gill=”” sans””=””>

———— ends ————-

<span “font-size:9.0pt;mso-bidi-font-size:10.0pt;=”” font-family:”gill=”” sans””=””>For more information, press comment, interviews with Peter Middleton or more information please contact Robyn on 01792 415 610 or email

St David’s Day fun and celebrations

It’s time to celebrate the patron saint of Wales with Gold Reserves this weekend as we gear up for a special ‘St David’s Day’ FUN DAY!

This Saturday, we’re celebrating the 1st March on Sunday in all of our stores across South West Wales! Pop along to Swansea Market, Llanelli Precinct or Cardiff Indoor Market and you’ll feel full of Welsh festive cheer!

There’s free welsh cakes for all customers who stop by on the day, as well as a special offer ALL DAY Saturday from 9am – 5pm.
You’ll receive 10% off ANY of our jewellery on sale for one day only to celebrate St David (I hear he loved a bargain too)

Why not pick up a special VIP Loyalty card too and receive an additional 10% your chosen piece/pieces of jewellery! Thats a whopping 20% off in total on Saturday 28th February if you come and see us on this special Welsh day!

Valentines Day on the way…


We hope you’re feeling the ‘love’ as we creep closer and closer to Valentines Day 2015! It’s that one time of the year, where you can show your other half just how much they mean to you, in doses of cards, roses and of course… jewellery!

Valentines Day is just around the corner, so what better way to treat your beloved than with a gorgeous piece of brand new gold or silver jewellery!

You can also browse in our Diamond Mine Collection, where you’ll find a special diamond ring, all externally certified to ensure you are buying the best quality available.

All of our sales advisors are on hand to help you choose your perfect present this year, with all Valentines jewellery optionally coming in a beautiful red gift box for that special someone!

Get in touch with us:
Facebook – Gold Reserves UK
Twitter @goldreserves
Instagram – Gold_Reserves_UK

She said yes!

At The Diamond Mine, we love seeing happy couples… and this weekend certainly was a happy one for one of our bespoke customers!

Swansea based boyfriend, Ollie Hughes certainly created a weekend to remember as he asked his girlfriend of 2 years, Sarah James to marry him with one of our beautiful diamond rings, that he himself had designed!

Ollie whisked his stunning girlfriend Sarah off to London for the weekend, for her Birthday and gave her something a little more memorable than just a birthday card!

The Diamond Mine helped Ollie to create a bespoke .85 carat platinum set diamond solitaire ring – based on pictures that Sarah had seen and saved as her ‘perfect’ ring!

Ollie said when picking up the ring from The Diamond Mine head offices: “I couldn’t be more pleased with the ring, it’s absolutely stunning and i cant wait for Sarah’s face when she sees it” 

Following seeing ‘Phantom Of The Opera’ in London’s West End, Ollie took Sarah to for a walk along the Thames before heading back to the hotel, where he picked his moment to get down on one knee!

The Diamond Mine spent time creating the ring with Ollie, to match exactly what he wanted, and this service is something that is widely available to customers. 

A HUGE congratulation to Ollie and Sarah on your engagement, we are so proud and pleased to have helped and created the perfect ring for Rachel.

For more details contact or visit our website

Find us on Facebook – Gold Reserves UK
Follow us on Twitter @goldreserves
Follow our Instagram – Gold_Reserves_UK


The Diamond Mine set to celebrate Women in Business…

South Wales Women In Business Awards are in for the diamond touch…

The Diamond Mine are proud sponsors of the ‘Rising Star of the Year Award’ at the South Wales Evening Post and Swansea Bay Business Life’s ‘Women in Business Awards 2014’
Peter Middleton will be joining hundreds of women in business as we recognise and pay credit to the acheivements of women in business across South West Wales.The Diamond Mine at Gold Reserves are proud to be involved, and to sponsor a category in such a highly commended and well established awards, that truly pays credit to those women who deserve it!We are sponsors of the ‘Rising Star of the Year Award’ something that sits very closely to Peter Middleton’s heart. Peter started his business over 20 years ago all starting from a PYBT grant to fund his business start up. Now over 20 years later with celebrated success and a well known South Wales brand, it’s time to recognise and celebrate those rising stars who are out there to be successful and exceptional in their own right.

You can vote for the Rising Star Award with The South Wales Evening Post and Swansea Bay Business Life right here:

From everyone at The Diamond Mine at Gold Reserves – Good Luck and well done to anyone who’s been nominated, we will see you at the awards on October 3rd in the Marriott Hotel Swansea.

Secret Santa Delivers!

Best day of the Year today!, the day we get to give out the gifts that were so generously donated to our Secret Santa Appeal.

First stop was Ty Findlay in Swansea’s High Street. This incredible NSPCC facility looks after vulnerable children of all ages and are always extremely pleased to see us with gifts for their deserving kids.

Me and Siany from the Wave with Ty Findlay Staff
Stop 2 was to the Barnados home in Neath. Wow, what a welcome we had here! They had a last minute problem getting Christmas presents for their many children this year so called us on the off-chance after hearing the appeal on air. We were delighted to be able to help these incredible people make their kids Christmas just a little bit more normal.
Me and Siany with Barnados Staff
Then we went to another new recipient with a delivery of some of the food bank appeal and took along some toys too. It was the Spark project in Blaenymaes, where we heard about the incredible work the staff do there to support families in the area with a multitude of complex issues.
All in all a very emotional and worthwhile day! Thanks to all that donated and helped make this our most successful year to date. Off tomorrow to Morriston Hospital to do Phil Hoyles show live from Oakwood Childrens Ward and the burns Unit.