Funds raised for brave Freya Bevan

We had a VIP visit from the gorgeous Freya Bevan today at the Swansea Gold Reserves store! Freya and her Mum, Katherine came in to collect a cheque for £774.30 that was raised by Customers and Staff of the Swansea Gold Reserves store so well done to everybody that was involved.

Gold Price Highest For Over 2 Years!

Is now the time to sell Gold?

Customers have been flocking to all branches of Gold Reserves this week to take advantage of the high gold price. Gold is up 25% in the last Year and 2016 so far has been the highest gold prices since 2013.

Will it continue rising or is now the time to sell? – In all honesty nobody knows as the many factors that affect the gold price all seem to be volatile at the moment. The GBP/USD rate continues to fluctuate as well as the stock markets showing no real signs of stability all are contributing to the gold prices rising so far this year.

If you have been holding on waiting for prices to improve however you would get 25% more than last year if you sell now at Gold Reserve Jewellers.

Click Here for your nearest branch

Repairs at Gold Reserve Jewellers

Did you know, we have a dedicated work shop on site in our Cardiff store completely dedicated to the repair and needs of our customers jewellery?

Our in house workshop can efficiently and professionally offer the following services to all of our customers:
Chain repairs from £6.95
Ring sizing from £8.95
Rhodium plating from £19.95
Jewellery cleaning from just £4.95

Whether you come and see us at the Swansea, Cardiff or Llanelli store we can take in your jewellery fro repair, cleaning or to have work done on it.

We also offer a brilliant RHODIUM PLATING service in store too.

If your ring is worn and tired looking, perhaps a little scratched or scuffed due to being worn extensively over the years… we can make it look like new again! In just a few minutes, your worn white gold ring can look like the ring on the day you first tried it on….


We offer this service from just £19.95 in store!

Simply print out the below offers and you can claim ANY of these three special offers below in store – in either Swansea, Cardiff or Llanelli.
Bring along the voucher with you to claim the discount….


HALF PRICE Sale extended for our ‘Certified Range’

Following the recent success of the ‘Half Price Diamond Sale’ across the Easter period, we’ve decided to continue with the Half Price SALE on our ‘Certified Collection’

We’ve halved the price on all our brand new diamond rings so you can come and look at the beautiful selection of 1/4 carat, 1/2 carat and 1 carat diamond rings!

You CAN afford that dazzling diamond you’ve always dreamed of, at HALF PRICE as we continue the sale on our certified collection only!

For example, a brand new 1/2 carat certified Diamond Solitaire. Was £1395 now HALF PRICE Just £695.

Pop along to the Diamond Mine at Gold Reserve Jewellers of Swansea Market, Stepney Precinct Llanelli and Cardiff Central Market.

Backstage at our Photo Shoot…

Here at Gold Reserve Jewellers, we are working on a big campaign launching late this summer… and we wanted to give you a sneaky peak at the backstage action!


One of our brilliant customers, Deanne Jones from Cardiff has given us a brilliant testimonial on how she sold a lot of unwanted jewellery – gold, broken bits and bobs and ‘scraps’ that she had lying around the house! Deanne wanted to share her story, so we met up with her at The Celtic Manor in Newport, on a gloriously sunny afternoon this week, to find out all about her experience in the Cardiff Indoor Market store earlier this year!

All will be revealed soon when we launch the brand new campaign featuring Deanne! In the mean time – here’s some shots for you to have a look at until our new campaign launches.

Thought about selling your unwanted jewellery? 
Why not pop in today and see our specialised sales advisors in the Swansea, Cardiff or Llanelli store? You might have a tiny amount of jewellery to get rid of or a lot! It really doesn’t matter. Even the tiniest amount of jewellery could be worth MUCH more than you think!
Simply pop in to one of our stores, bring some ID with you (drivers licence or utility bill etc) and find out in minutes how much you could be walking away with!
Its simple… if you don’t want it anymore, simply sell it!


We want to make this Easter one to remember – so what better way, than by giving YOU a GREAT offer!

There’s a HALF PRICE diamond for EVERY ONE this Easter at ‘The Diamond Mine’ at Gold Reserves.

It’s officially the biggest and most sparkling sale we’ve ever had in the jewellers! It’s taking place at all three of our stores in Swansea, Llanelli and Cardiff.

We’ve halved the price on all our brand new diamond rings and we’ve halved the price on all our vintage diamond rings so there really is something for everyone!
You CAN afford that dazzling diamond you’ve always dreamed of, at HALF PRICE for a limited time only!

You can choose from many different rings, like a brand new l/2 carat ceftified Diamond Solitaire. Was £1395 now HALF PRICE Just £695.

The HALF PRICE Diamond sale starts GOOD FRIDAY at ‘The Diamond Mine’ at Gold Reserve Jewellers of Swansea Market, Stepney Precinct Llanelli and Cardiff Central Market.

Sale ENDS on Saturday 11th April at 5pm – so be quick and get a HALF PRICE diamond! 

Pop in and see us to find out what savings and diamonds you can get your hands on!

How to get in touch: 
Twitter @goldreserves
Facebook – Gold Reserves UK
Instagram – Gold_Reserves_UK

What we love to hear…

Happy Customers!

It’s always good to hear great stories from our customers, and here’s one we just couldn’t help but share!

It seems our Vintage range is hugely popular with customers both online and in store and we just love to hear about how our jewellery makes you happy!

Repeat customer Carolyn shared her ‘Gold Reserve Jewellers’ experience with us via an email sent to the marketing and PR department:

“Thanks very much for the two beautiful rings that I bought from your Swansea branch at Swansea Market.  The first one I bought was a pre-owned 18 ct yellow gold Colombian Emerald and Diamond seven stone flower ring.  The quality of the stones was very good; the emerald, though not huge, had great colour and clarity with that unmistakable vibrancy that you get with good Colombian Emerald.  The diamonds were bright fiery and white.  Although the ring was several sizes too large, you arranged for it to be sized at your Cardiff branch free of charge.

I then bought a beautiful Aquamarine and diamond ring in 18 ct white gold.  This was also an exceptional ring in a classy understated style.

I will continue to check out your fine pre-owned jewellery with interest as one never knows what will come in next.”

Why not visit our stores and see the beautiful Vintage range for yourself?

Our stores can be found here by clicking here:


Twitter @goldreserves
Facebook – Gold Reserves UK
Instagram – Gold_Reserves_UK

The Big Gold Rush Roadshow

Gold Reserve Jewellers are giving YOU the chance to make some extra cash in your lunch hour while THEY donate to charity!

We’ve teamed up with 96.4FM The Wave and 1170 MW Swansea Sound to promote Wales favourite gold buyers all in the name of charity!
Between 11am and 1pm the team will be visiting

Tesco Fforestfach on Friday 27th

Then on Saturday 28th March – Gold Reserves (inside Swansea Market) all day there’ll be cupcakes, giveaways including Ospreys match day tickets, and lots more – as well as the profits taken going straight to Cash for Kids.

Simply bring us any unwanted jewellery – gold, silver or diamonds with you either day and we’ll be there to buy it from you.
Plus your helping charity as the profits made off your jewellery will be going straight to charity: The Cash for Kids Appeal in conjunction with Swansea Sound and The Wave radio station!

You really can make extra money in your lunch hour – while giving back to charity!

Lots of customers just don’t realize how much they could be getting for their unwanted items – the smallest amount could be worth much more than you think!

Peter Middleton owner of Gold Reserve Jewellers said of the ‘roadshow’:

“I am really looking forward to meeting a whole new group of people who might never have thought of selling their jewellery before! Summer is coming and we all need a little extra cash for what ever reason, so it’s very simple – bring in any unwanted jewellery to us and we’ll give you cash there on the spot!

Plus 10% of the profits we make as a company, goes straight to charity!”

The Gold Reserves team will be at Tesco Fforestfach Friday 27th between 11am and 1pm and also in store all day Saturday 28th inside Swansea Market!

Twitter – @goldreserves

Facebook – Gold Reserves UK

Instagram – Gold_Reserves_UK

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For more information, press comment, interviews with Peter Middleton or more information please contact Robyn on 01792 415 610 or email

Mother’s Day Weekend Fun

A big thank you to our fabulous customers who paid us a visit this Saturday gone, 14th March – to pick up their gifts for Mother’s Day!

A big thank you to our fabulous customers who paid us a visit this Saturday gone, 14th March – to pick up their gifts for Mother’s Day!

We offered an exclusive 10% OFF all stock in store all day from 9am – 5pm to our customers as well as giving away free cupcakes all day from Candy Floss Cakes!

We’ll be having another big fun day for Easter in a few weeks, so keep checking our news feed to see when we’ll be celebrating and having more fun in store for you!

How to get in touch: 
Twitter @goldreserves
Facebook – Gold Reserves UK
Instagram – Gold_Reserves_UK

Mother’s Day Fun Day!

Join us THIS Saturday 14th March…


This weekend, it’s time to spoil our mums, or be spoiled by our children, and we want YOU to celebrate with US in store!

All day this Saturday 14th March, we are celebrating Mother’s Day Weekend (Mothers Day Sunday 15th March) all day in store!
Come and see us in our Swansea Market store, Llanelli Precinct store and Cardiff Indoor Market store for amazing deals, offers and sweet treats ALL day!

We are giving every single customer 10% OFF EVERYTHING IN STORE across our collections – The New Silver Collection, New Gold Collection, Vintage Collection and our designer ranges ‘Lily Charmed’ and ‘Fiorelli jewellery’ range!
AND we’ve got FREE Mother’s Day cupcakes to give away ALL day in store too – so pop along and see us and enjoy a cake on us! Thanks to Candyfloss Cakes for supplying these for us for all three stores in South Wales! Visit their website

PLUS – If you pick up our VIP Loyalty Card, you can receive an EXTRA 10% off your purchase for SATURDAY ONLY! Find out more about out VIP Loyalty card here –

Whats happening Saturday 14th March: 

  • 10 % off ALL our retail jewellery range all day from 9am – 5pm
  • Extra 10% off if you pick up or use your VIP loyalty card in store on the day! (getting you a whopping 20% off!)
  • FREE Mothers Day cupcakes for you all all day from 9am – 5pm

Where to find us: 
Swansea Store
35 Swansea Market
t: 01792 459159

Cardiff Store
103-109 Cardiff Central Market
CF10 1AU
t: 02920 236479

Llanelli Store 
4 Stepney Precinct
SA15 1YN
t: 01554 750050

How to get in touch: 
Twitter @goldreserves
Facebook – Gold Reserves UK
Instagram – Gold_Reserves_UK