Family business since 1992

About Us

Gold Reserves Jewellers is a family owned business that was established in 1992. The owners have over one hundred years collective experience in the jewellery business and have built a solid reputation on quality, value and excellent customer service.

Over 256,000

Customers Served

384,000 oz

Of Gold Bought

Over 100 Years

Of Family Experience

Friends & Customer Alike

Spreading The Word

Many of our customers have become lifelong friends and nearly all our new business comes from word of mouth recommendation from our existing customer base.

We have found a shift in focus from traditional gold jewellery and have responded to this by adding a huge range of contemporary silver, Celtic silver and vintage gold and silver jewellery to our collections.

Our reputation is everything

Come one come all…

We also are proud of our reputation as the company that offers the best deal if our customers decide to sell or recycle their jewellery, when they can get on the spot cash or trade in for new.

Come down and get a warm welcome from our friendly staff!

Company Director

Peter Middleton

Peter Middleton is one of the Company Directors at Gold Reserves Ltd. The family run business has been trading since 1992 and based in Swansea and Llanelli, South Wales.

Peter is a committed environmentalist and has recently completed a BSc. (Hons) degree in environmental conservation at Swansea Metropolitan University after 6 years of part time study.

Peter has implemented several environmental projects. These include the establishment of a non-profit local produce market, Marine litter surveys for the Marine Conservation Society and regular community litter picks in conjunction with Tidy Wales.

A message from Peter Middleton, Director at Gold Reserves

I have been personally involved in the Jewellery business for more than 20 years and have always aspired to develop the Company into one that does good for the environment.

I must say that now I think we are well on the way to achieving that goal and I am very proud of our track record over the last 12 months:

Last year we recycled over 175kg of gold which means:
If it takes 1 tonne of ore to make just .9gms

We recycled 175,000 gms = over 195,000 tonnes of ore that did not need to be extracted!

That’s a significant environmental benefit derived from just our local customer base. With the further development of our postal service, we hope to reduce extraction of ore by over 250,000 tonnes next hear by reaching out to the wider population.

Help us achieve these goals by turning your unused gold items into cash.

Peter Middleton

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