Wales' Premier Jewellery Buying Service

You get the best price on the spot IN CASH, Guaranteed!

My Price Promise to You

I will match (or beat) any genuine quotation you obtain from one of our competitors. My chief objective is to retain you as a customer so I can afford to offer you the best possible deal and I treat all my customers as VIP's. But don't just take my word for it, listen to my customer testimonials by clicking the button below.
Peter Middleton
Director at Gold Reserves

Apply for your Premier Card today!


The Gold Reserves Premier Card is a unique membership card which gives you unlimited opportunities to enjoy exclusive prices on many items in our stores. These prices will only be available to Premier Card holders. The card is free and it's quick and simple to apply.

SPECIAL LAUNCH OFFER!

To celebrate the launch of our Premier Card, we are giving away a £5 voucher to the first 100 people who apply for a card online! You can apply in 30 seconds and it's absolutely FREE!

Visit the Gold Reserves Roadshow at Ffos Las Races!

On Tuesday June 5th, we'll be taking our Gold Reserves Roadshow to Ffos Las Diamond Jubilee Raceday. As well as enjoying a fun-packed day at the races, you can also turn your unwanted jewellery into cash INSTANTLY! 

Bring your gold, silver and diamonds to our Trade Stand and we will give you an instant quotation. We guarantee to give the best prices for your jewellery, and if you accept our offer you'll receive your cash immediately! 

You could be in with a chance of winning a magnum of Champagne in our 'Guess the Gold' competition. To enter simply drop by our Trade Stand and submit your free entry! 
For more information on the Ffos Las Raceday, click the button below.
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Our Llanelli store
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Our Swansea store
Gold Reserves Ltd.  Company registration no: 02715602
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